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The Effects of Social Identity and Role Taking on Productivity in Individual Brainstorming

Hamit Coşkun
2005; 20(56):119-136

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In the two brainstorming studies the influence of social identity and role taking were assessed on idea generation performance. In these studies the influences of social identity (which was experimentally manipulated by having participants think either positively or negatively about their social identity: in Study 1 and 2), role taking (high status vs. low status vs. no role taking: in Study 1), and role relevance (socially relevant role vs. socially irrelevant role: in Study 2) were examined in individual brainstorming. The results showed that those having a negative social identity and taking a role generated more ideas than their counterparts. These results were discussed in the lights of social identity theories and the brainstorming literature.

Keywords: Social identity, role taking, role relevance, brainstorming